Monday, January 14, 2019

OnceFallen 2018 Annual Report: Website & Assistance Requests increase greatly, contributions remain steady

OnceFallen wrapped up its 11th year of operations in 2018. Much like last year, our website saw exponential growth in usage, and our prison newsletter (The ICoN) has also increased by leaps and bounds. 

FINANCES

OnceFallen had a few major expenses -- The Art Protest Project in Maine (the biggest & most expensive project of the year, about 60% of the total expenses), the appeals for the lawsuit in Florida, and a new laptop, annual website fees, and regular expenses for the prison ministry (stamps, paper, ink, etc.), and for the second year in a row, expenses exceeded contributions. For the first time since 2015, OnceFallen was operating with a deficit. (Thankfully, a few contributions following the new year has risen the OnceFallen balance into positive territory.) Contributions remained steady, raising a similar amount to 2017, which was a third below 2016. As a reminder, OnceFallen generally has a low overhead, so small contributions go far. This year, we expect to work on projects closer to home to keep costs extremely low and looking ahead to bigger things for 2020. 

WEBSITE

Website total visitors: 334,687 (228,275 in 2017, a 68.2% increase and a 150.7% increase from the 133,491 visitors in 2016). Visitors increased every month, peaking in August, and declining slowly as winter arrived. Media appearances and the unfortunate negative press from losing the Florida SLAPP suit (now in appeals) had little impact on website usage. 

CONTACTS
  • ICoN Users: 350 (+129 from 2017; 63% increase) 
  • Inmate Letters: 172 (-8 from 2017; 1% decrease)
  • Media Appearances: 9 (+1 from 2017)
  • Individual Contacts: 401 (-21 from 2017; 5% decrease)
  • States w/ one known contact: 43 & DC
  • States w/o known contact: HI, ME, ND, RI, SD, WY
  • Non-US known contact: UK (1), Brazil (1)
  • States from most to least known contact: 26 (OH); 25 (FL); 22 (CA); 21 (NY); 15 (IL); 13 (AL, PA, TX); 12 (CO); 10 (MI); 9 (AZ, GA, TN); 7 (KY, WA); 6 (NJ); 5 (MN, OK); 4 (MD, MO, NE, NH); 3 (AR, DE, KS, MA, MS, NM, NV, VA); 2 (CT, DC, IN, LA, MT, UT, WV); 1 (AK, IA, ID, NC, OR, SC, WI)
  • First Contacts by type: Email (160); Phone (113); Corrlinks (52); Letter (47); Text (22); Facebook (5); Twitter (2)
  • First Contacts By Month: Jan (42); Feb (60); Mar (34); Apr (26); May (29); June (32); July (30); Aug (21); Sept (40); Oct (32); Nov (33); Dec (37)

Individual new contacts and inmate letters (which are mainly info requests) decreased slightly in 2018, but the ICoN received huge increases in membership. 

PLANS FOR 2019

OnceFallen's plan for 2019 is to spend most of the year catching up on writing and finding ways to improve the website. There are not any planned protests, but we want to improve upon the campus awareness event we had in Maine. Most likely, any events similar to the Maine event in 2019 will take place close to home. 

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